The Novo Experience

Brewing the future since 1999.

The annual Burgers and Beer festival is curated exclusively by food writers of the San Diego Readers Magazine. An event that assembles the very best burger vendors to allow the public to choose whom they deem worthy of the crown for being the best there is.

For its 5th annual event, they summoned Brazilian brewing company Novo.

Their logo reminds me of a particular Thursday evening when I met a blue eyed Tucán, whose eyes also garnered him his name, Blue. A meeting that would have never happened if my grandma didn’t give her parrot free roam around the house which meant we had to clip its wings periodically. Blue was trained to jump to your arm if you held it out and he would return to his branch if you held your arm out once more. He was a sweet bird, at that age I had no affinity for birds. I only knew one, and he was loud and would bite you out of pure grumpiness. Blue is who I thought of when I saw Novo’s logo.

Novo is an internationally recognized and award winning brewery based out of Southern California. Earning high praise for their unique flavors and masterful aromas from many World Beer Awards and World Beer Cup — it’s their domain and they do it remarkably well. You can now see many of their Kombucha offerings at most groceries stores, even Whole Foods.